At first glance, Google Analytics may appear intimidating and difficult. You’ll be well on your way to mastering the programme and expanding your business, though, after you figure out a few things. The importance and value of analytics and data measurement tools cannot be overstated. They may help you better understand your consumers and drive more visitors to your website. It is simple to begin. Simply visit the Google Analytics login page, establish a username, and link your website to create an account. After that, familiarise yourself with the system by comprehending its home page, which provides a wealth of data regarding the performance of your site.
It’s time to get down to business once you’ve looked about a while. By discovering the pages with the lowest performance using your Analytics Dashboard, you may identify your areas of weakness. Making these underperforming pages into one page or deleting them entirely is one suggestion for improving them. Next, you should determine the sorts of devices people are using to visit your website and make sure each is configured so that it will work (mobile, desktop and tablet).
Here we have curated a small business guide on Google analytics for you.
Small businesses guide to Google analytics
Google Analytics is an effective tool that enables you to delve deeply into each external contact with your website. You may use it to learn more about your visitors and the activities they enjoy, then make changes to your website to improve its functionality. You may initially find it challenging, but with our advice and some practise, you’ll quickly become an expert in Google Analytics.
Why use Google analytics?
Google Analytics can help you with a wide range of questions regarding the performance of your website that you have been wanting to ask, as well as those that you may not have ever considered. Before understanding Google analytics we need to ask certain questions concerning different aspects. Let us look at them as they are mentioned below:
Ask the following questions about the visitors coming to your website:
- How many people use your website?
- Which device do people use to view your website from?
- What type of browser do your customers use?
- Who visits your website and what are their characteristics?
About the websites that direct visitors to your website
- Which websites send the most visitors and sales to your website?
- What social media platform receives the most traffic referrals?
- How well-performing are your sponsored marketing campaigns?
- What search terms bring you the most visitors?
Regarding the many pages on your website
- How much time does each page see from visitors?
- What are the most popular pages?
- Which pages do visitors leave without continuing to browse the website?
- What is the efficiency of your landing pages?
Regarding the acts that site visitors take
- How much time do they spend there?
- What number of pages do they view?
- How do users interact with your website?
- How many visitors submit contact forms or leave comments?
Now comes the question of how to make the best analytics tools. There are certain steps to be followed in order to set up your account. In just a few easy steps you can set up Google analytics account and get started on boosting your website performance using the immaculate Google insights on the same. Let us look at those steps:
- Visit analytics.google.com, the analytics homepage.
- Go to Google Analytics and log in. Use a different Google account login, such as Gmail, Google Drive, or YouTube, or make up a new username.
- Your website’s name and URL should be entered.
- Your site should now include the analytics tracking code. The content management system of your website allows you to achieve this.
- In the “user management area,” you may add other users to your Google Analytics account, such as your web developer or SEO manager.
Pro tip: WordPress has free plugins that automatically apply the code to the sites you want, such as Google Analytics for WordPress.
Moving on, let us now see what the Google analytics home holds.
Understanding Google analytics home
The analytics home page provides helpful information about how your website is working, from user demographics to objectives and AdWord campaigns.
- Data analytics home:
- Users: The number of people that visited your website during the last week.
- Sessions: A visitor’s complete activity while on your site is considered one session.
- How many visitors come on a page and exit the website without visiting any further pages is known as a “bounce rate.”
- Duration of a session: The typical amount of time spent on this website.
- Real-time user information:
It includes the number of visitors to your site, the number of pages seen each minute, and your busiest pages.
- How do you get customers?
The entry point for visitors to your site, including social media, paid advertisements, organic search, etc.
- Where do your users live?
The nations and regions from where your visitors are coming
- Which pages are visited by your visitors?
The pages that received the highest traffic within the specified time.
- Activity trends
the number of active users plotted on a graph on a daily, weekly, or monthly basis.
- Top devices in use by your users
Access to a brekadown in terms of percentage for the kind of devices accessing your site.
- How well do you keep users?
Analyses of your repeat customer data
- How are you doing in relation to your objectives?
A summary of the competition for, and worth of, your aim.
- How effective are your AdWords campaigns?
A quick snapshot of the clicks and income generated by your sponsored search campaigns
Having understood the basics of functionality, it is imperative to bear in mind to find and fix the weaknesses that your site might possibly face.
Finding your site’s weaknesses
- Discover your non-performing pages.
Unproductive information will clutter your website and make it more challenging to use. How? Check out the Google Analytics dashboard. Then, to simplify your website, group underperforming pages together or delete them.
- Learn what devices your visitors are using to access your website.
This enables you to adapt your website to the devices that your users use. To examine how your site appears on other devices, just go to your Google analytics dashboard and utilise a user agent switcher or other device emulator.
- Measure the amount of traffic your website receives through social media.
Identifying your most effective social media outlet for referrals enables you to concentrate your efforts where they will be most beneficial. How? We’ll see:
- On the dashboard, choose Acquisition, followed by All Traffic.
Then source/medium, choose your channels.
- Just keep social media posts succinct while piqueing followers’ interest in order to get them to click on to your material.
- Determine which page(s) the users are leaving after bouncing
When a user accesses a page but leaves the website without visiting any other pages, this is known as a bounce. High-bounce pages reduce your chances of turning visitors into buyers. How?
- On the analytics dashboard, pick a piece of content.
- Select all pages, then site content.
A visitor’s decision to stay on your website or depart usually takes 8 seconds. Create landing pages that load quickly and look well to encourage further site interaction.
Finding out what visitors are doing on your site
- Calculate your return visitor percentage.
Returning visitors have already visited your website once and found it useful enough to return. How?
- On the analytics dashboard, choose the audience.
- Next, decide between new and returning behaviour.
An advice: To encourage customers to return, provide a discount on their subsequent purchases or alert guests about promotions on the products they expressed interest in.
- Determine where customers leave the ordering process.
Knowing where consumers leave might help you determine which step of the ordering process most visitors abandon. How?
- Incorporate a goal funnel. Click objectives in the view column.
- Create a new goal with the URL destination goal type.
- To input each URL that corresponds to the stages a visitor must take to make a purchase, check the utilise funnel box and enter the appropriate information.
- For a full analysis of where visitors are dropping off and how far down the funnel they are currently at, see the report.
An advice: Are you certain you want to leave? To keep visitors on the website, a pop-up may appear during the order process.
- Find out how visitors navigate your website.
The users flow feature in Google analytics demonstrates a user’s path across your website from entry to leave. How?
- In the analytics dashboard, choose reports
- Then choose the user flow
An advice: By choosing that statistic, you may calculate the proportion of page visits that originate from a certain social media platform or AdWords campaign.
Setting goals for your site
- Step 1: Select the admin button in the lower left corner of the display.
- Step 2: Select the goals area under view.
- Step 3: Click Add new objective
- Step 4: One of three options—use a goal template, make unique objectives, or make smart goals—must be selected.
It is not important to just set goals but alsotrack them. In order to track the conversions from these goals, here are certain things you can do.
Creating goals to track conversions
You may track the precise conversions you’re after, such as an account being established, a purchase being placed, or a post on social media, using the target templates. Create a page with a clear aim that appears after a visitor completes a certain task, like a “thank you” page. Your conversions will be determined by the frequency with which the “thank you” page is accessed.
Find out if page view duration is meeting your expectations
Google analytics will be able to assess how well certain forms of content are functioning by setting a minimum value for user involvement, such as average time on a specific page. Only when a user navigates to another page on the website does Google’s timestamp assess the length of the session. The time for that page is not saved if they leave the website entirely.
Your website might become a potent instrument for expanding your business by utilising the information on Google analytics from the records of the same about your visitors and their actions. Utilizing Google Analytics to its full potential is essential for optimising your online strategies, whether it’s understanding how people arrive at your site or how long they remain there.